The Green Grid Technical Committee heard a compelling proposal from Data Center Pulse Founder and Chairman Dean Nelson today. His recommendation addresses a weakness in the otherwise formidable Green Grid value to the IT industry, which today is dominated by vendor interests.
Data Center Pulse is driving an agenda built around addressing data center operators' primary pain points and opportunities for improved efficiency. Dean's proposal to The Green Grid (TGG) was to establish formal collaboration between the Data Center Pulse membership - individuals who run data centers - and TGG's consortium of companies. Their list of Top 10 Challenges provides the roadmap for collaboration.
The collaborative approach between these two influential groups is a pragmatic one. Data center operators and IT vendors are both confronting the possibility of regulators stepping in to dictate metrics and compliance criteria. In the highly complex business of data centers, it will be very hard for bureaucrats to get it right. Standards and metrics forged directly by not only the companies producing data center products, but also by the people using them, will result in more appropriate and achievable compliance goals. Regulator, vendor, end user, and public interests are highly aligned around the top level goal of improved efficiency, so this collaborative model presented by Data Center Pulse should bolster the IT industry's defense of self regulation.
Taxpayers and industry interests alike should welcome this kind of opportunity to avoid greater bureaucracy. I'd go even further to say this model should be the preferred approach in all industry regulation scenarios. Bureaucrats can contribute by examining the balance and effectiveness of collaboration between end users and vendors, between the producers and consumers, rather than forming expensive, often misguided, and inevitably insufficient regulatory bodies to inspect individual operations. Of course, the TGG - Data Center Pulse collaborative model is the exception much more that the rule when you look across industries. Little is being done to connect end users of USDA beef, with feedlot operators and meat packers, for example. A lot of work and cultural shift will need to occur before consumers of car wax will have any say in the design and production of Turtle Wax. Still, I think this is a worthy goal, and one I believe can be achieved by following the many lessons of the IT industry's ability to regulate itself, like this collaboration between TGG and Data Center Pulse. Thank you Dean for a successful proposal.
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