If the folks present at the CommunityNext conference last weekend have anything to say about it, the wisdom of crowds will dominate our future. This emerging industry alternately known as Social Networking and Online Communities, has produced some of the most compelling modes of interaction available to society. And we're only just beginning to understand the significance of, what can only be called, a major social movement.
Sun Microsystems, who sponsored the event, is perhaps the most visible and largest commercial enterprise to declare its support and integral role in advancing the build out of Social Networking. Sun anticipated the importance of this movement to its business model by proffering that the Age of Participation is upon us and the build out of IT infrastructure to make it possible will be led by the companies that operate as online communities and understand what it means to belong to the network.
Here are my telegraphic notes from the event:
Community Next, Saturday February 10, 2007, Stanford University
Organizer: Noah Kagan
- ~ Brand Utopia
- Rules
- Change the world
- Do something you care about
- Do something worth talking about
- "I wanna be part of the carbon neutral network"
- "How do I get credit for using efficient servers?"
- Rules
- ~ Citizen Agency, Tara Hunt
- Rules of enagement
- community != marketing strategy
- cluetrain
- Think like a customer
- 10 ways to shift your thinking
- 1. become a community evangelist
- (reverse of corporate evangelist)
- 2. shift your measures of 'success'
- e.g., GPI (not GDP)
- 3. embrace the chaos
- e.g., barcamp
- 4. find your higher purpose
- 5. understand who you're building that app for
- 6. INreach, not outreach
- e.g., twitter
- 7. design to delight
- 8. be part of the community you serve
- 9. have respect
- 10. have patience
- 1. become a community evangelist
- community != marketing strategy
- Rules of enagement
- ~ DIY Tools, Rohit Bhargava
- ~ Joe Hurd, VideoEgg
- ~ Matt Roche, Offermatica
- ~ Mike Jones, Userplane
- viral mktg. is a myth (it's just spam and banner ads)
- ~ Hiten Shah, Crazy Egg
- Say Now
- Voice messages
- Artist to Fan
- Fan to artist
- Fan to fan
- Voice messages
- mPulse media
- mobile social networking
- ~ loopt
- social mapping (geographic)
- most common text msg: "W U @?"
- "enhancing serendipity"
- enabled by location APIs and security, privacy problems solved
- launched on boost mobile
- 6 invites per user
- $2.99/mo.
- social mapping (geographic)
- social community demos
- ~ MyChurch
- ~ kiva
- microfinance
- borrower-lender networks
- partnered with google, paypal, microsoft, starbucks, ...
- microfinance
- ~ Daily Strength
- 660+ communities
- ~ dogster
- community guidelines
- define early
- enforce them
- cite them when enforcing
- core components
- entertainment
- information
- sociality
- e.g., give a bone
- services
- stay w/in your impact horizon
- don't look too far out
- tips
- start w/ less rules, apply more as needed
- be evolutionary - get feedback
- skip version releases, favor small responsive changes
- revenue streams
- sponsors
- get the first one!
- you're never too small
- can provide gowth capital
- caution! sponsors don't scale well
- direct ad buys
- premium memberships
- bulk ads
- sponsors
- circle of trust: dogster-community-advertisers
- brand campaign
- be picky - find the right advertisers
- build campaigns that bring advertiser intot he community
- don't be deceptive, ever!
- write your advertiser's copy
- think beyond banners, find the right place to position their message
- creative commons attribution
- community guidelines
- ~ skinnyCorp, Jeffrey Kalmikoff & Jake Nickel (Chicago)
- Four Commandments
- allow your content to be created by its community
- put your project in the hands of its community
- let your community grow itself
- reward the community that makes your project possible
- projects
- naked & angry
- fashion based on tile patterns upload
- Extra Tasty
- drink recipes
- example of "Your Project is Not Good Enough"
- poopface
- yayhooray
- threadless - Nude No More
- ~ threadless
- sold > 1M tshirts
- naked & angry
- raised $100K for Katrina via tshirt designed by employee
- Four Commandments
- ~ big in japan, Jake McKee
- support vs. monetization
- everybody goes home happy
- 1. redefine success
- 2. share. a lot
- 4. skip NDA
- 5. set & maintain expectations
- 6. train your collegues
- ~ indieclick, Heather Luttrell
- top ten myths
- 1. if we build it they will come
- 2. members won't cost us anything
- 3. bandwidth is cheap and won't cost anything more as we grow
- 4. we can add ad space to the design after we have built and audience
- 5. our audience won't accept ads
- 6. ads will look terrible
- 7. direct sales (or indirect) will sell all our ads
- 8. we need detailed data to manage ad sales
- 9. we are getting thousands of hits each day, surely they are worth some ad dollars
- 10. advertising is our only source of revenue
- lessons learned
designate a community manager
create an area for advertising discussion
seek advertisers in your niche
be willing to customer for advertisers
con't insist on the highest CPMs
be lexible - timeframes may slip, creative implementation may be complicated and campaigns may be cancelled
expect to have advertisers closely monitor delivery
- fresh content drives traffic
- newsletters allow you to drive traffic weekly
- you can fund a mktg campaign from ad revenue
- 2007 trends
- tier 1 advertisers getting involved in niche sites
- non-traditional advertiseing (custom implementations/sponsorships)
- featured content/video/editorial?
- UGC and advertising (the consumer-created commercial
- rich media e.g., expandable banners
- video
- top ten myths
- ~ claimID, Fred Stutzman
- Key Concepts
- privacy is weird
- 19% sharing with friends
- 27% sharing with faculty
- 29% sharing staff
- privacy is changing
- utility is important
- situational relevance
- many networks - primary and secondary
- networks are constantly in flux
- move in to new networks for actual information needs
- facebook, last.fm (singles bar metaphor: audiences move on, but biz survives)
- social objects
- flickr
- cats in sinks
- del.icio.us
- flickr
- objects provide a shared solcial experience
- situational relevance
- value is granular
- see metcalfe's law
- social communities offer a rich experience - more than a binary
- understand value creation - what's initial value vs. how much value is added by the community?
- privacy is weird
- Takeaways
- respect privacy expectations
- niche into situational relevance
- leverage social objects
- understand the network's multiplier
- Key Concepts
There are some more great tips for budding social networks posted on SEOmoz: http://www.seomoz.org/blog/web-20-fostering-community-creates-value
Posted by: smattoon | February 27, 2007 at 11:56 PM
You'll be able to definitely make a fantastic to begin with impression on every person if you are entering a area, when you've got on some actually wonderful pieces of jewelry. You'll want to spend shut attention to those useful recommendations and use them, to make sure that you can discover one of the simplest ways to select jewelry.
When operating with harsh substances like cleaning products and solutions, carrying out laundry, or using a bath you should usually take away your jewellery. To clean your jewellery you'll want to use warm h2o having a delicate soap, rinse it off, then polish your jewellery that has a jewellery polish and dry in advance of placing it back again into storage.
On the subject of showing off your persona by means of jewelry, more often than not you could make a much larger assertion with much less. Decide on bold, dramatic pieces, but restrict yourself to carrying one particular or two at a time. A advanced pair of chandelier earrings can set off an outfit on it really is ugg boots sale
personal, and from time to time a flashy cocktail ring is definitely the only glitz you need to draw interest.
You should not use your jewelry for those who strategy on heading for a swim or in case you prepare on likely in any other overall body of drinking water that may include harsh chemical substances. These sorts of details can result in your jewellery to age substantially extra promptly. Safeguard your jewelry and be conscientious.
In case you have Canada Ugg
great jewellery or heirloom jewelry whose worth you would like to safeguard by way of insurance plan, it truly is smart to get superb pics of such items also to have an appraisal accomplished by a professional. Ensure that which the footage you're taking are fantastic, superior ones. Utilizing a flash when taking these photographs is not going to bring about very good footage of one's jewelry. It's best to capture an image of your respective treasured jewellery below gentle, diffused fluorescent bulbs.
To create a wonderful volume of flair to any outfit just create one particular statement piece of jewelry. Whether it be considered a huge ring, some bold earrings, a thick bracelet, or simply a chunky necklace, including an announcement piece to any outfit is not going to only carry it from the normal but will also allow it to be additional 'you'. Furthermore, an announcement piece is sure for making an excellent conversation starter in any event.
Posted by: Seequesoype | December 08, 2011 at 12:10 AM
You'll be able to genuinely create a superior to begin with impression on absolutely everyone once you are getting into a space, if you have on some actually wonderful pieces of jewelry. You must pay out near focus to those practical guidelines and use them, to ensure you are going to uncover the best way to pick jewelry.
When working with harsh chemicals like cleaning goods, performing laundry, or using a shower you ought to generally clear away your jewellery. To scrub your jewellery you ought to use warm drinking water which has a gentle soap, rinse it off, then polish your jewellery having a jewellery polish and dry in advance of putting it again into storage.
In terms of exhibiting off your persona through jewellery, most of the time you could generate a more substantial statement with less. Decide on bold, extraordinary pieces, but limit yourself to putting on one or two at a time. A advanced pair of chandelier earrings can set off an outfit on it's Buy Ugg Boots
very own, and often a flashy cocktail ring is definitely the only glitz you may need to draw focus.
You should not have on your jewellery in case you strategy on likely for your swim or when you plan on going in almost every other system of h2o that could incorporate harsh chemicals. These sorts of items could cause your jewelry to age significantly much more swiftly. Shield your jewelry and be conscientious.
In case you have cheap ugg boots
fine jewellery or heirloom jewellery whose appeal you wish to defend by means of insurance, it really is wise to consider great pictures of these pieces and to have an appraisal completed by knowledgeable. Make certain which the photos you are taking are excellent, quality ones. Utilizing a flash when using these photographs won't lead to superior images of the jewelry. It is best to capture an image of one's cherished jewelry underneath soft, diffused fluorescent bulbs.
To create the right volume of flair to any outfit just add one particular assertion bit of jewellery. Regardless of whether it be a huge ring, some bold earrings, a thick bracelet, or possibly a chunky necklace, incorporating a statement piece to any outfit will not likely only provide it out of the ordinary but can even make it much more 'you'. Furthermore, an announcement piece is sure to generate a terrific conversation starter in any occasion.
Posted by: Seequesoype | December 12, 2011 at 01:02 AM